Our Mission:

Help as many people as we can to have fulfilling and successful professional lives through coaching, training and education.

👋 Hi! We’re Neil and Ali, Head Coaches (Certified ILM and CMI) and Co-Founders of The One Life School. This is our story.

Before we were coaches and business owners, Neil was an Experimental Psychologist and Ali graduated with an MSc in Psychology and Behaviour Change. We’re obsessed with why people do what they do, why they don’t do what they want to do and they do do what they don’t want to do! 

Our background means that we can tell you the theory of why building a business is almost perfectly designed to lead you to distraction, self-doubt and despair through evidence-based behaviour change concepts.

🤓In science speak – you have deficits in feedback and monitoring, support, emotional regulation and maladaptive environmental antecedents.

In plain English – it’s not that you can’t work hard or aren’t committed to your vision. It’s because as a solo business owner, you don’t have a boss checking up on you. You don’t have a board asking you about your performance for the previous quarter and your plans for the next.

You just have you.

Don’t underestimate yourself, you are amazing! You have gotten yourself this far and that is to be celebrated but it takes superhuman effort to give yourself the structure, accountability and support necessary to create a working environment where you can thrive & your biz gets results. 🦸

We can tell you this from theory AND personal experience 😂

👉 Ali’s Story

Ali tried to but failed to grow a drop-shipping product business. Through superhuman effort only made possible by sacrificing her personal life (not recommended!) she created the products, made the website, and had all the enthusiasm in the world to make it work.

But it was all for nothing because she was too scared to get out of her comfort zone and do what needed to be done to actually make sales.

👉 Neil’s Story

Neil knew the only way he would ever grow his coaching business was to quit his job as an academic and take a leap into full-time entrepreneurship.

Instead of relying on superhuman execution, he created stakes that forced him to take massive action and make sales or literally go hungry. Fun fact – if you think juggling your day job and building a business is stressful, having no day job, no money and building a business is like stress on steroids. (Not recommended!)

So we became certified coaches, joined forces and promised that we would do everything in our power to help others not make the same mistakes we did and even help them have fun along the way.

👉 Our Business

Because we have the unique blend of experience of being a full-time business owner (Neil) and still juggling the 9-5 (Ali) so we know where you are now and where you aspire to be.

We know that building a business can be easier and more enjoyable when you have the right structure and support and we offer this through our mindset and accountability coaching.

We believe that you’re only on this planet once (hence the name The One Life School!) so you owe it to yourself to make the most of it! Do everything in your power to light yourself up, and make the difference you want to make buuuuut don’t forget to love where and who you are now and take some time and enjoy the journey as well.